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Internet Marketing: Search Engine Optimization (SEO), SEM with Scott Fox, Joe Balzarini, Cameron Urry and Ayesha Mathews~Wadhwa
Are you not seeing your website listed on Google? Is your competitor taking all of your traffic away? If so, this is the class for you! SEO and web marketing are the largest drivers of traffic to websites - and the most neglected responsibilities of most website owners.
We have created a valuable workshop for everyone from beginners to professionals. You will learn:
- How to analyze your website to see if it is Google, MSN, and Yahoo friendly (as well as friendly to hundreds of other search engines)
- How to target and reach your prime demographic
- How to research your competitors' websites to get that "extra edge"
- How to understand "robots," "spiders," and "crawlers"
- How to properly balance keywords/phrases on your website to MASSIVELY improve exposure
- How to design a website that's both pleasing to look at and search engine friendly
- What are Meta-Tags? Why do I need them? How do I build them?
- What is "Viral Marketing?" How is it started?
- How to use social networks like MySpace, FaceBook, and YouTube to draw HUGE traffic to your website
Our panel of experts include:
Scott FoxScott Fox is a successful online entrepreneur, an expert on e-business and online small business marketing strategies, and now an author, motivational speaker, radio host, and e-commerce startup success coach. He has built multi-million dollar e-businesses ranging from small web site startups, to web sites for celebrities like Bill O'Reilly and Larry King, to the online divisions of major corporations.
He is the best-selling author of two books: Internet Riches, the first practical and detailed guide that can help anyone find success online, and e-Riches 2.0, his new book that shares the secrets of modern online marketing in a Web 2.0 world. His personal success online forms the basis for Scott's specialty: demystifying the e-commerce revolution. With web-based tools getting easier to use and cheaper all the time, his message is that today anyone can inexpensively start and market their own business to make more money online.
Scott's work, book, and blog have been covered by press outlets including the Boston Globe, LA Business Journal, Toronto's Globe & Mail, Philadelphia Inquirer, Orange County Register, Smart Money and SUCCESS magazines, and many, many radio programs and blogs worldwide. He is a graduate of the University of Michigan and Stanford Law School, a mentor to students at Harvard Business School, and an instructor at the Learning Annex.
Joe BalzariniJoe Balzarini is an entrepreneur and advertising professional with over a decade of experience with online media. Joe has owned and operated a successful retail business, as well as served hundreds of clients as an Advertising Media Consultant. He has firsthand knowledge and experience running Adword campaigns, establishing and evaluating web analytics, managing SEO initiatives, and running automated SEM campaigns. In early Joe launched and built the Northwest for ReachLocal, the global leader of online advertising solutions for local and regional businesses.
Cameron Urry
As Director of Marketing at EHarbor, Inc, Cameron Urry is responsible for the strategic and tactical search marketing implementation for mid to large size companies, including several Fortune 500 brands. He works closely with product development to increase campaign performance and conversion goals through the creation of search solutions and innovative products and services. Cameron has led cutting-edge work in the areas of search, display, and social media.
Before Eharbor, Cameron was a Campaign Manager at Enhance Interactive where he worked closely with clients to plan, build and advance their goals across brand and acquisition programs. With over 9 years of experience in paid search, SEO, web analytics and social marketing, Cameron is greatly involved with the industry's growth and developing trends.
Ayesha Mathews~Wadha Ayesha Mathews~Wadhwa calls herself the chief pixel bender at PixInk. And, while it's extremely difficult to actually bend a pixel, her talents extend well beyond that one discipline. Over the past nine years she's has worked with a range of clients, including Apple, Oracle, Caterpillar Footwear, Camel, Skin by Alison Raffaele, MTV Style (India) and many others. A self-confessed brand geek, Ayesha's design philosophy stems from a nurturing, organic approach that germinates in roots of a brand's character. This focus ensures that every expression of the brand looks aesthetically pleasing and also, perhaps more importantly, feels "right." Ayesha is a graduate from Parsons, New York with a major in Communication Design. When she's not bending pixels or championing women entrepreneurs at Savor the Success, she supports MicroCredit Enterprises as Brand Ambassador.
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